Operations architecture for the humans doing the actual work. Find where the process broke, build the architecture that works and then explain it so everyone actually understands what's happening. More than twenty years in journalism taught me how to make complicated things obvious. Everything since is about seeing where the operational infrastructure actually lives... and where it should.
Most companies hire someone who can talk or someone who can build. They don't usually find both in the same person, especially not one who can spot when the plan on the whiteboard has nothing to do with what's actually happening.
Translating between teams that don't speak the same language is my happy place. Leadership needs someone to explain the strategy without making everyone's eyes glaze over. Engineers need someone to tell leadership what's realistic. I get upstream and get forensic, often in the same meeting.
When I do my job well, decisions start getting made. The thing holds. People stop talking past each other. In work like this success is that nothing is going wrong. There should be more awards for the fires that didn't start.
I'm building what comes next. Where GTM, rev ops and product marketing collide with innovation, AI implementation and the humans doing the actual work.
Good problems always welcome.
Conversations are way better than page views.